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Pulp
entertainment has enjoyed an eclectic and often sordid past based in cheap
thrills and even cheaper production. It is difficult to believe, but this
world of saucy vixens, treacherous villains, and nightmarish monsters
began with the sparsely illustrated literature and comment magazines of
the 19th century.
Limited by technology and the cost of
distribution, these soft-cover books were enjoyed mostly by the
upper-class. With the invention of the rotary press and the creation of a
second class postage, publishers were suddenly able to reach more than
just the wealthy readers. Eager to take advantage of this new audience,
but unwilling to put for the capital risk, many publishers began printing
their magazines on low quality paper made from pulpwood scrap, giving
arise to the term “pulp magazine”.
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Pulp magazines covered every topic imaginable, often relying on unheard of
artists and authors to produce content as quickly as possible. More
established magazines such as McClure’s and Munsey’s Magazine enjoyed
early success with new readers by publishing photographs and rich
fictional stories of adventure and romance. Munsey’s Magazine even ran the
first female nudes to be published in the United States. As the fledgling
entertainment form developed, publishers used flashy illustrated covers to
attract readers, beginning a long standing tradition of pulp magazine
covers depicting tantalizing scenes not present in the actual story.
In October 1896, Munsey began
publishing what is widely considered the first true pulp magazine: The
Argosy. Following The Argosy’s success, Munsey went on to publish The All
Story which ran such notable titles as “Under the Moon of Mars” (1912) and
“Tarzan of the Apes” (1912), both written by Edgar Rice Boroughs. Rival
publishers Street and Smith also gained recognition by publishing
Detective Story Magazine (1915) and Western Story Magazine (1919). Both
are considered to be the first pulp magazines of their respective genres.
The
pulp detective novel of the 1920’s combined gritty realism and fantasy to
create a portrait of the hard working, tough talking American hero. A
classic example is that of “Three Gun Terry” written by Carrol John Daly
and published by HL Mencken and George Jean Nathan. This 1926 crime
thriller represented the first of the “hard-boiled” detective novels.
The
1920’s also set the stage for the emergence of the science fiction genre
in pulp entertainment. Inspired by Jules Verne, HG Wells, Mary Shelly and
Boroughs, themes of space travel, mad scientists and deep sea monsters
bubbled up into the pulp lexicon.
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Magazines
like Weird Tales and Amazing Stories developed, employing such writes as
HP Lovecraft and Tennessee Williams. Similar futuristic themes began to
emerge in cinema as well. Fritz Lang’s bleak Metropolis, released in 1927,
incorporated many themes similar to pulp’s sci-fi genre including societal
upheaval in a world defined by technology.
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The
expansion of the US railway system in the 1930’s dramatically increased
pulp readership. During this time, Smith and Street published stories
including such legendary characters as The Shadow, Doc Savage and The
Avenger. Comic books began to emerge at this time, including the
introduction of the Superman character in a 1938 issue of National Action
Comics. In cinema, weekly serial films like Flash Gordon and Buck Rodgers
were gaining popularity. This was also the dawn of the B-Movie. Much like
it’s cheap paper counterpart, b-movies relied on cheap production costs
and wide distribution to sell a story with the least amount of risk.
The
1940’s unfortunately spelt doom for many publishers. A paper shortage
brought on by World War II caused many pulp magazines to go out of
business. By the time the war had ended, comic books had overtaken pulp
magazines as America’s source for thrilling tales of peril and monsters.
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Horror
comics and sci-fi dominated films and comic books of the 1950’s. Although
fewer pulp magazines were in circulation during this time, this era is
what is most thought of regarding “pulp” content. Cinema adopted pulp
themes or creature, world peril, and paranoid horror to produce such films
as The Day the Earth Stood Still (1951) and Invasion of the Body Snatchers
(1956). Other creature dominated horrors included Creature from the Black
Lagoon (1954) and the Blob (1958). In the comic book world, themes of
horror and monsters were equally popular. During this time, EC comics
published “Crypt of Terror”, the predecessor to Tales from the Crypt.
The
publishing of Frederic Wertham’s Seduction of Innocence prompted a sharp
backlash against what was considered a rise in immorality and crime caused
by the all-corrupting comic book. In 1954, under pressure from the US
senate, National and Archie Comics founded the Comics Code Authority,
drafting the Comics Code.
This code stated that comics could not present "scenes" of, or
"instruments associated with walking dead, torture, vampires and
vampirism, ghouls, cannibalism, and werewolfism." Some newsstands refused
to sell any comic without the CCA’s seal of approval.
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Thankfully, many
publishers pressed on. In the mainstream, writers like Stan Lee focused on
the here genre. His 1961 creation Fantastic Four focused on naturalistic
heroes with faults, fears and conflict. Other writes emerged through the
“underground” comic book scene. Uninhibited by the strict Comics Code,
writers like R. Crum, Harvey Pikar and Kim Deitch gained notice through
their unique styles and unconventional subject matter.

Modern comic books have shown both a return to darker grittier stories as
well as a movement towards “Art” comics. Such comics include Art
Spiegelman’s Maus or Neil Gaiman’s Sandman. Other modern trends include a
revival of classic pulp traditions, characters and styles. Both cinema and
modern comics often feature rehashing of cult stories, often bringing
to light nearly forgotten stories.
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